Created a custom post type.
Created a view that shows information specific to that post type, say the title (example only, the actual view uses lots of conditional tags).
I wanted to display the content using shortcodes in my theme so I created a page with the following php code to show the view for the current page only (limited view to show 1 page filter by id set by shortcode attribute).
`<?php
$wid = get_the_ID();
echo $wid;
?>
It displays no posts found. So I got pissed and pasted the loop content into the "not found" area, and it actually works as intended. It shows the content for the particular post type I am editing.