Layouts were used to drive the layout of the whole site, and Types to create three custom post types:
- Site posts - That go in the footer - for things like Terms and Conditions etc.
- Testimonials that appear on the home page in a slider created with Views.
- Services - three of which are picked at random to appear on the home page.
Then Views were used to create bespoke look and feel to the archive pages for the site.