Deneki Outdoors maintains one of the most-read fishing blogs in the world. In addition, the family-owned business owns and operates fishing lodges in Alaska, The Bahamas and Chile.
The project’s scope included using Toolset:
updating the company’s logos;
redesigning deneki.com to feature the company’s beautiful photography;
creating a lead-driven user experience while keeping the blog easy to find/navigate;
and developing new dedicated sites for the lodges.