Central Lakes Trail
The Central Lakes Trail passes through several towns that each had their own attractions and events to highlight for cyclists. We created custom post types to organize these towns, attractions, news, and events. Then we used the towns as a taxonomy to pull all relevant content to their own landing page. Pulling it all together are maps that allow the visitor to dynamically filter results by category.
After the redesign, the site saw a 97% increase in traffic and 43% increase in user engagement.