BMI Mergers & Acquisitions

BMI Mergers & Acquisitions help businesses to buy, sell to or merge with another company. They wanted to highlight the industries they work in, and they wanted to maintain it as easy as possible.

So I used Toolset to create different Custom Post Types (CPT) for all the sections on the page - a CPT for the industries, a CPT for the team members, a CPT for the transactions and one for the testimonials. All those CPT have a many-to-many relationship, so they can easily link team members, transactions and testimonials to multiple industries.

Next, I created a template for the industry pages, that loads all the content completely automatically from the database. Even the fullwidth images are custom fields for the industry CPT.

This was all seamlessly integrated in their existing website.