Hi Andre
I have forgotten where we were with setting this up before, so forgive me if we re-cover some of the same ground.
When you are trying to work out what shortcodes to use to generate the links you require, it is helpful to think of a real example url which, if you entered it into the browser address bar, would take you to the expected page with the expected content.
Once you have a real working sample url then you can think about the shortcodes needed to generate the complete url automatically.
If you have an advertiser CPT a number of advertiser posts, there are two ways you might display them.
One is to show them all on the same page, and pass the page a url parameter which tells the View on that page which advertiser to display.
The simpler alternative is the normal WordPress behaviour, display each advertiser post on its own page. You can create a Content Template for single advertiser posts to display the content (including custom fields) as you like. No view required (https://toolset.com/faq/whats-the-difference-between-a-view-and-a-view-template/).
In which case, if your list of business cards is generated by a View that loops over the advertisers (which I think it does), then the post you want to link to is the current post in the loop and the url for that post is generated by the [wpv-post-url] shortcode with no special attributes.
So your link would look something like this:
<a href="[wpv-post-url]">[types field='business-card' size='medium' align='none' resize='proportional'][/types]</a>
If instead you want to show all the results on a fixed page and pass the advertiser to that page as a url parameter then your link would look more like:
<a href="[wpv-post-url id='315']?wpvcompany=[wpv-post-slug]">[types field='business-card' size='medium' align='none' resize='proportional'][/types]</a>
Note that the url parameter wpvcompany will be the slug of the advertiser post. Whether that will work depends upon how you have set up your View on page id=315, which should be expecting a url parameter called wpvcompany with a value of the advertiser slug. If not, edit either/or accordingly.